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Revman to debut Incog-Neato leak-proof pads New York ­ Revman International will produce Incog-Neato juvenilee wet-protection bed pads licensed by mother and inventor Tammy Cheskis; the line combines rubberized fabrics with flannel prints.

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Arnold Inventor to Show Off her Products in Hollywood

By WENDI WINTERS, For The Capital

Published 01/09/08, Copyright © 2008 The Capital, Annapolis, Md.

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Arnold resident Tammy L. Cheskis is all packed up and heading West.

Unlike the Hollywood stars she'll be seeing, Ms. Cheskis is not traveling incognito. Instead, she's taking with her a shipment of her new product, The Incog-neato - a designer, waterproof protective padding to use for chairs, in cars and elsewhere - to promote among the famous and near-famous.

Even though the writers' strike has derailed the planned telecast of the 65th annual Golden Globes Award Show, the A-list parties and sideshow events will go onpromotional events linked to the show will go on, and so will Ms. Cheskis.

Instead of the show, the network will broadcast an hour-long news conference, announcing the winners at 9 p.m. Sunday, according to an Associated Press story published Tuesday in The Capital. Then, at 10 p.m., NBC will air a post-awards "party show."

Ms. Cheskis and Mandy Stein, an adjunct professor at Anne Arundel Community College, flew out to the West Coast together..

The two are participating in Jayneoni Moore's "Boom Boom Room," which is described as a "luxury baby and kids style villa" open to Golden Globe nominees, television or movie stars, top rock musicians, and paparazzo-magnet celebrities - as long as they have children.

Founded by Ms. Moore, a West Coast TV personality, the Boom Boom Room was established as a method of promoting baby fashions and high-quality products in connection with the festivities surrounding the Golen Globes. The two-day event is Friday and Saturday at the Hyatt Regency Century Plaza on the Avenue of the Stars.

Ms. Moore designs the affair with the aim of having columnists and trade reporters converging to see what items grab the attention of celebrities and their pampered tots.

It is hoped that an avalanche of publicity in media outlets like People, Us, and In Style magazines and Access Hollywood and Entertainment Tonight television shows will be heaped upon the vendors, who pay to participate and provide freebies for the celebs.

"It's a big thing for my company that I'm going," Ms. Cheskis said. "With all this press how can you not go?"

In exchange for photo opportunities, the stars load up free designer baby strollers with items for their children.

"Celebrities have to sign up in advance for a product," Ms. Cheskis said. "I'm taking about 90 Incog-neatos to give to those I've decided upon. In return, I get a photo with the celebrity, plus another shot of the celebrity showing off the product."

When Ms. Moore phoned Ms. Cheskis two months ago to invite her to the Boom Boom Room, the Arnold woman thought her friends were playing a joke and hung up. After a quick Internet check, Ms..

Cheskis called back.

While Ms. Cheskis is away, her husband, Michael Cheritz, senior project manager for Sigal Construction Co., is taking the week off to play Mr. Mom for the couple's children, Samantha, Hannah and Zoe Summer, who range in age from 12 to 5.

Ms. Cheskis invented a product that celebrities and ordinary parents alike have been clamoring for.

"It's called 'The Incog-neato Leak Proof Protector.' I had the idea patented; there's nothing like it in the market," said Ms. Cheskis.

"As a mom with three young kids and a large Labra-doodle doggie, I know all about the accidents that occur when kids make the transition from diapers to big-kid underwear. In my car, I hate dog hair all over the seats. Living near the beach and transporting wet kids covered in sand and greasy sunblock can make a real mess in the back seat. Even worse is the mess they can make on a burger run to the drive-through," she said.

The Incog-neato concept simmered in her mind for several years. Three years ago, she began experimenting with fabrics and quilting designs until she created a product that can hold several pints of liquid, can stay put on a bed without straps and looks good.

"Most waterproof bed sheets make a distinctive crinkly sound which embarrasses a child, and those things that set off an alarm when a kid wets the bed can really cause trauma," she said. "The hospital bed pads are ugly."

She found a combination of layered fabrics and bindings that worked well and laundered easily. Insisting her product had to be manufactured in the United States, she discovered a quilting house in Stratford, Conn., entirely owned by women, another plus.

"I wanted my pads made here, where I could visit the factory," Ms. Cheskis declared.

The unique quilting pattern allows most of the pads to be folded for easy storage and transportation.

Traveling frequently to the fabric centers in Manhattan to check out new fabrics, Ms. Cheskis has developed a collection of cute, cool cotton flannel prints. An Incog-neato placed on a child's bed could easily be mistaken for a groovy quilt. Note: This product is not intended for a baby's crib.

Since she developed Incog-neato, several other uses have cropped up.

The smallest-sized Incog-neato, about the size of a placement, works well on a child's or adult's wheelchair, doing double-duty as a seat protector and cushion. It's also ideal for a dog basket bed. Larger sizes can cover car seats or the floor of a trunk, or can be used on stadium seats or as picnic blankets, diaper changers and maternity bed covers. Prices range from $40 to $85 through the company's Web site, www.incog-neato.com.

Incog-neato has been available locally at the annual ALS Artisan Boutique Show..

The small business has grown slowly but steadily, with all profits plowed back into the company.

"I'm a stay-at-home mom," Ms. Cheskis explained. "My husband has been a doll supporting me when I go on marketing trips to New York or spend hours in my basement office getting orders ready for shipment."

Mrs. Cheskis, 44, daughter of Severna Park dentist Dr. Richard Cheskis and his artist wife Pixie, attended Parsons School of Design in New York City for two years before graduating from the Maryland Institute College of Art.

Last year, after being scrutinized by six different consumer and trade panels, Incog-neato earned a coveted 2007 iParenting Media Award. A trade magazine, Kids Today, has written glowingly about the product.

Her product has also received a raft of thank you notes from customers.